A quick guide to Israel’s PR methods:
1. We haven’t heard reports of deaths, will check into it;
2. The people were killed, but by faulty Palestinian rocket/bomb;
3. OK we killed them, but they were terrorists;
4. OK they were civilians, but they were being used as human shields;
5. OK there were no fighters in the area, so it was our mistake. But we kill civilians by accident, they do it on purpose;
6. OK we kill far more civilians than they do, but look at how terrible other countries are!
7. Why are you still talking about Israel? Are you some kind of anti-semite?
Test this against the next interview you hear or watch.