All rituals have purpose. This can be deliberately vague, just like any other art form. You can perform ritual simply for enjoyment. You can perform ritual to achieve some tangible result, though you will often find those results to be subtle, and produce effects more in line with what you truly need than what you think you want. In the same respect, rituals performed for sheer pleasure often produce effects well beyond the scope of the original purpose. Such as raising your own awareness to the reality of love, and strengthening the bonds of love between the participants. While Joseph Campbell called ritual “the enactment of a myth,” this does not limit them to some kind passion play based on a mythological story. In the best rituals a magus creates their own myth.