Back in the 1920s, it used to be frankly called propaganda. But the word acquired a bad flavour with Nazism in the 1930s. So now, it’s not called propaganda any more. But they were right in the 1920s. The huge public relations industry, for example, has its goal to control attitudes and beliefs. Liberal commentators, like Walter Lippmann, said we have to manufacture consent and keep the rabble away from the decision-making. We are the responsible men, we have to make decisions and we have to be protected — and I quote Lippmann — “from the trampling under the rage of the bewildered herd — the public”. In the democratic process, we are the participants, they watch. And the task of intellectuals, media and so on is to make sure that they are quiet, subdued and obedient. That is the view from the liberal end of the spectrum. Yes, I don’t doubt that the media is liberal in that sense.
Noam Chomsky (via noam-chomsky)