That’s a complex question. Thoth is the chief god of my personal pantheon and I view him quite differently than Kemetics(1) would.
For me, Thoth is the god of the new aeon of information. Through the works of Alan Turing(2), Albert Einstein, Claude Shannon, and Archibald Wheeler, our new understanding of the universe is one based on information. Einstein taught us that matter and light are interchangeable. The only difference is how the particles are arranged. This makes the base unit of the universe information. “It from bit.”(3)
“The Word” is an apt metaphor for information used in many spiritual systems. Thoth is the god of The Word, in essence, the creator (though he needs to have particles to arrange), the keeper of all knowledge, and the god capable of seeing the universe as the vast computing device that it is.
Thoth is the patron of magicians, in that he teaches us that The Word is power, to change ourselves and to change our world. Thoth is also in some respects Maxwell’s Demon writ large. He has the ability to see and move all particles in the universe and bring them towards equilibrium, the ultimate state of unity.(4)
So I pray to Thoth every day to make me a better writer, a better magician, and to achieve a better understanding.
I would be more than happy to elaborate on any of these points.
(1) I am not a Kemetic pagan.
(2) The Alan Turing recently pardoned by the Queen. About fucking time. Maybe she could pardon all of the men prosecuted for being homosexuals.
(3) Archibald Wheeler.
(4) Of course, ultimate unity also means stagnation and death. No, problem, Babalon will come along and blow everything up again so we can reach an even higher state of understanding.