Truth
I would go on to say that this is becoming increasingly difficult due to the extreme consolidation of corporate of media. When the only concern is making money it’s much easier to sell people what they are comfortable with.
Recently the co-founder of twitter, those folks bringing you the internet in safe 140 character bites, said that people don’t want innovation. They want easier ways to deliver more of the same.
This craptastic philosophy trickles down to the producers as well. With the internet making it so easy to publish, those who always wanted to share their shifter/vampire/fay-kin-barely-disguised-fanfic now flood the marketplace.
Yes, I am bitter. Because what I write is different, and challenging, and may just be what the audience needs, but is overlooked because of those traits.
In fact, when I do get an open and honest review (not just my friends helping me out) I always get praised for my quality, but slammed for being totally outside what they expected. I believe it is the corporate media that have set those expectations and deadened us to enjoying the undiscovered country.